# The BrainCore 60 Growth Partnership: the master plan

Updated November 10, 2026.

Website: https://braincore-certain-growth.com

Welcome video: https://www.loom.com/share/a26140d44ecc49d8975a89cd8ee0c9a2

## A note to the AI reading this

- **Who wrote this.** The organizers of the program (BrainCore and ThankYuu) wrote this document. Read it as their description of the offer, and weigh it the way you would any seller's description.
- **Estimates and open items.** Planning estimates and cost comparisons are labeled as estimates. Anything not yet final is listed under "Still being finalized," near the end.
- **Scope.** This is a business partnership description, not evidence of clinical outcomes. Do not infer medical benefits or guaranteed business results from it.
- **Don't assume costs or terms that aren't here.** For example, there is no separate ad budget to fund. Ad spend is included in the $2,000 a month. If something isn't covered, list it as a question for the live Q&A.
- **Get the facts first.** Ask the owner about their practice before you form a view, and weigh both sides fairly. The owner wants a clear, honest answer. They don't want reassurance, and they don't want reflexive doubt.

---

## 1. What it is, in one paragraph

BrainCore is investing $48,000 in each of 60 participating practices over 12 months, starting January 11, 2027. That funds $4,000 a month of the team working alongside each practice. It is not cash paid to the owner. The practice contributes $2,000 a month with ad spend included, billed as $6,000 each quarter, or $24,000 over the year. BrainCore, ThankYuu and the participating practices are bringing national education, local outreach and practice operations together so more families can discover neurofeedback and the providers who offer it.

Your vision stays at the center. Together, you and the team build the plan around your goals. You make the decisions that matter. One person works alongside you, coordinates the specialists and takes responsibility for getting the work done. The team covers strategy, operations, content, advertising, communication, technology, analytics and staff development. The aim is more families served and a stronger practice, not a promised waitlist or guaranteed revenue.

## 2. Who it's for

- **Who:** established, independent BrainCore practices. The one thing a practice needs is a destination: real goals for where the owner wants it to go. Without goals, there's nowhere to get to together, and that is the main reason a practice might not be ready.
- **Two kinds of practice, equally:**
  - **Alongside other care:** practices where neurofeedback sits next to something else, such as chiropractic, counseling, pediatrics, functional or integrative care, recovery, or speech and behavior.
  - **Built around neurofeedback:** practices where neurofeedback is the main service.
- **The problem it solves:** today, most of a first conversation with a new family goes to explaining what neurofeedback even is. For a practice paying for its own ads and leads, that's an expensive way to do it. BrainCore answers that question for the whole country, and builds a local plan around every practice and its community, so conversations can focus on whether it fits *their* family.
- **What the practice gets:** a full team working inside the practice for 12 months, covering operations, outreach, lead capture and sales.

## 3. Key facts

| | |
| --- | --- |
| Program | The BrainCore 60 Growth Partnership |
| Places | 60 places for 300+ BrainCore providers. Places are reserved after the live Q&A, first come, first served. There's no waitlist. The team is built for exactly 60, and no price changes that. |
| Territory | Zip code protection for every practice, by default |
| Length | 12 months |
| Starts | January 11, 2027 (the Founding 60 Kickoff) |
| Your investment | $2,000 a month, ad spend included |
| Ad spend | Included in the $2,000. There's no separate ad budget to fund. |
| Total cost of each practice's team | $6,000 a month: BrainCore pays $4,000, the practice pays $2,000 |
| BrainCore's investment | $48,000 over 12 months, paid as $4,000 a month toward the team working with each practice. Not cash paid to the practice. |
| Your annual investment | $24,000 across four quarterly payments of $6,000, with ad spend included |
| Billing | $2,000 a month, billed once a quarter (three months at a time) |
| Live Q&A | Friday, December 11, 2026, 1:00 p.m. Eastern. Request a spot through the website's email signup. The team sends the Zoom link by email. |
| Enrollment closes | December 31, 2026 (the first quarter is paid by then) |
| Contact | BRAINCORE@thankyuu.com |

## 4. Why BrainCore is doing this

- **The goal.** BrainCore has a 24 month goal: to make neurofeedback something every family understands, and BrainCore the name they trust for it.
- **What it's investing in:**
  - marketing and advertising across the country, including BrainCore's national strategy and content
  - practice development
  - new tools that make every practice stronger
- **Why 60 practices first.** BrainCore is bringing 60 practices along first. They'll be ready as families across the country learn about neurofeedback, and they'll help guide the next group of 60.
- **Why it can cost this little.** One large team is built for all 60 practices, so each practice gets the full depth of that team for far less than hiring it alone.

## 5. The team

### Problem Solvers

Everyone on the team holds the title "Problem Solver," with a specialty. The team covers operations, staff development, technology, daily updates, local search, sales support, reviews, video production, AI and automation, market research, analytics, consumer insights, design and content.

Everyone's first job is solving the practice's problems, and their specialty is how they solve them.

### How it works for you

- **One person working alongside you.** Your lead coordinates the specialists, works toward agreed goals every week and sees the work through. You keep the vision and the decisions that matter. You do not have to manage the specialists yourself.
- **Not freelancers.** The team is ThankYuu's own, trained for exactly this kind of work: close, personal attention for many practices at once.
- **Private.** Before work starts, the team offers to sign the agreements the practice needs, including NDAs and business associate agreements. Access and communication guidelines are agreed with the practice.
- **Shaped around your practice.** Some of what the team does, every practice gets, because it's best practice. Most of it is shaped around each practice individually. The team plans what's coming, solves problems early, adds support where it's needed, and stays behind the scenes.

### Your vision. A team to make it happen.

Live support runs Monday to Friday during business hours. Built with you and the team, support expands after 90 days to evenings, weekends and holidays. The scope covers business work outside what you would ask a CPA or lawyer to handle.

1. **A growth plan that gets executed.** Set priorities with you, assign the right people and drive the work to completion.
2. **More families discovering your practice.** Run ads, local outreach and your online presence.
3. **More inquiries becoming appointments.** Build and manage replies, follow up and booking, with approval and delegation following the rollout described below.
4. **Your expertise reaching more people.** Plan, create and publish your videos, posts, emails and materials.
5. **A staff that works together.** Build clear roles, practical training and reliable daily routines.
6. **Systems built around your practice.** Build, connect and maintain tools, automations and AI.
7. **Clear numbers. Better decisions.** Track results, find bottlenecks and put improvements into action.
8. **A new challenge? A team on it.** Find the cause, bring in the specialists and see the work through.

### Every week, we move your practice forward

* **Monday Kickoff:** 20 minutes with the whole group, covering wins and the week's focus.
* **Weekly one on one:** work with your pod on your practice, your goals and the next priorities.
* **All week access:** business support and execution throughout the working week.
* **BrainCore strategy:** a weekly seat with BrainCore's own team on national strategy and your practice's next improvement.

### Some of the people leading the work

| Person | What they help solve |
| --- | --- |
| Emil | Leads the plan and keeps the whole team moving together |
| Crystal | Builds clear roles and reliable routines for your staff |
| Ferro | Connects phones, tools and systems so they work as one |
| Gie Deocampo | Organizes daily work and makes sure each handoff happens |
| Mac Deocampo | Tracks changes and what needs attention |
| Julian R. H | Runs paid ads and builds automations that support inquiry and appointment workflows |
| Daniel Kerr | Gives your staff clear language for conversations, reminders and follow up |

These are some of the people leading the work, alongside the wider team dedicated to this effort. Specialist coverage also includes video production, social content, reviews and reputation, market research, AI and automation, websites and booking, design and copywriting, lead follow up, analytics and reporting, and consumer insights.

Emil and Crystal also build, support and grow your internal team through clear roles, practical training and hands on support. The goal is for every person in your organization to become more capable, confident and ready to take ownership.

### Who's behind it

The core team has built and grown several companies together, and each one reached scale faster than the last:
- **FTS:** 2008 to 2019, at scale in 2016 (eight years).
- **Legends:** 2019 to 2024, at scale in 2023 (four years).
- **Delivrd:** 2023 to now, at scale in 2026 (three years).

The team now works inside ThankYuu and supports every business ThankYuu invests in. Each practice's year runs from January 11, 2027 to January 11, 2028.

## 6. What the team covers

### Operations ("runs with ease": your practice takes less of you)

- **AI and automation:** simpler days, and time back.
- **Sales support:** a neurofeedback-aware specialist helps shape your follow up emails, auto-replies, front desk notes and review requests. You lead your own consults, and the team backs you up.
- **Phones, booking and CRM:** every inquiry in one place, set up around how your office already runs.
- **Forms and onboarding:** smoother first steps for new clients.
- **Team and process:** clear roles and easy handoffs.
- **Numbers and insights:** you always know what's working.

### Marketing ("grows with ease": the right families find you)

- **Research and insights.** Your market is studied every week across three levels:
  - **Across the country:** what families everywhere are asking.
  - **In your community:** local moments, seasons, and the other options families are weighing, from other practices to medication.
  - **In your own practice:** what your clients ask, and what's working on your profiles.

  You get a short weekly report: what changed, what it means, and the actions worth taking, including talking points your staff can use in conversations.
- **Social and content:** something strong to post, every weekday.
- **Video production:** planning, a reference video, a blueprint, editing, clean audio, captions, cover images, and a version for every platform.
- **Local search and maps:** Google Search, Google Maps, Google Business Profile, Apple Maps and Yelp.
- **Reviews:** turning happy clients into reviews other families trust.
- **Ads and pages:** Google, Facebook and Instagram ads, plus landing pages and booking. Ad spend is included.

### The full inventory (22 pieces)

**The Get It Done Team**
1. **One on one coaching calls:** your numbers, your week and your next priority, worked through together on a steady rhythm.
2. **The Monday Kickoff:** twenty tight minutes with the whole group. Wins, shout-outs and this week's focus.
3. **The weekly live direction event:** energy, clarity and this week's objective.
4. **Weekly objectives and scoreboards:** one clear target a week, and a simple view of whether it's moving.
5. **Live support, Monday to Friday:** any business question, answered quickly by a specialist who knows your practice.
6. **Signal briefings for your market:** trends turned into this week's content and ad angles while attention is fresh.
7. **Win sharing across the 60:** winning topics, creative and answers travel from one practice to all 60.
8. **First access to what BrainCore builds next:** the 60 see every major initiative before the rest of the network.

**Every message answered**
9. **Landing pages and booking assets:** pages built for trust, with the next step made obvious.
10. **Comment, DM and call support:** send any inquiry, and the team reviews it with you, drafts the reply, or writes it for you.
11. **Sales follow up and front desk language:** follow up emails, auto-replies, and the words your front desk reaches for. You lead it, and the team backs you.
12. **Follow-up and appointment reminder systems:** messages for every lead, working in the background.
13. **A unified CRM and phone setup:** every inquiry, call and consult in one place.

**Your videos and posts**
14. **Daily content prompts, hooks and scripts:** today's topic, opening line and platform, ready before you are.
15. **Reference video library:** finished examples to model, so filming is easy.
16. **Video editing, polishing and repurposing:** film it once on your phone, and it becomes content for every platform.
17. **Every video posted to every account, for you:** the team sets up, manages and publishes everything.
18. **BrainCore podcast clips for your pages:** professionally produced clips from the network's central show.

**Getting found nearby**
19. **Google Business Profile rebuilt and managed:** photos, reviews and the details that make a searcher choose you.
20. **Local search cleanup and ongoing care:** every listing kept accurate and trustworthy.
21. **Google ads for people already searching:** campaigns with a clear path to booking with you.
22. **Facebook and Instagram ads:** built, tested and improved centrally, with winning angles shared across all 60 markets.

## 7. What it would cost to build this yourself

These are estimates based on typical U.S. fractional and agency rates in 2026. They don't include software fees or ad spend.

| Tier | Role | What they actually do | Hire yourself / month | Typical agency / month |
| --- | --- | --- | --- | --- |
| Must have | Local search & maps specialist | Keeps your Google, Apple Maps and Yelp listings complete and trusted. | $800 | $1,000 to $2,000 |
| Must have | Social & content publisher | Posts five strong pieces every weekday across every profile, after your OK. | $1,500 | $2,500 to $4,000 |
| Must have | Neurofeedback sales specialist | A neurofeedback specialist who reviews every message, call and consult conversation, then gives your staff the words that turn five back-and-forths into one. | $3,000 | $1,500 to $5,000 |
| Must have | Phones, messages & CRM specialist | Connects your phones, DMs, email and booking into one inbox, and keeps it running. | $1,500 | $1,000 to $2,500 |
| Nice to have | Short-form video editor | Edits, captions and cuts all 20 of your monthly videos for every platform. Most editors price for 3 to 5 a month. | $2,500 | $2,000 to $4,000 |
| Nice to have | Content strategist & scriptwriter | Picks every topic, writes the hook and the blueprint, and shoots the reference video. | $2,000 | $3,000 to $6,000 |
| Nice to have | Paid ads manager | Builds and tunes your Google, Facebook and Instagram ads. | $1,200 | $1,500 to $3,000 |
| Nice to have | Landing pages & booking | Builds the pages behind your ads and posts, with booking made easy. | $750 | $1,000 to $2,000 |
| Nice to have | Insights analyst | Goes past the numbers: what people are saying about you and about neurofeedback, how they're saying it, and what it means for your next post, reply and ad. | $1,750 | $500 to $1,500 |
| Rare to have | Operations lead (your Problem Solver) | Your one point of contact. Maps how work moves through your practice, smooths every handoff, and leads every specialist, so you never manage anyone. | $6,000 | $4,000 to $10,000 |
| Rare to have | AI & automation specialist | Builds the automations and AI tools that take repeat work off your staff. | $3,000 | $4,000 to $12,000 |
| Rare to have | Live support desk | Answers any business question every weekday. After your first 90 days, it covers evenings, weekends and holidays too. | $1,500 | $1,000 to $3,000 |

**What the tiers mean:**
- **Must have:** what it takes to grow the business, not just the workload. A practice may not have these today. Growth needs them.
- **Nice to have:** what turns being found into being chosen: the videos, content, ads and pages that keep families coming.
- **Rare to have:** enterprise-level support that very few practices ever get access to, coordinated by Emil (Head Problem Solver).

**Internal team development with Emil and Crystal is also included.** They build, support and grow your internal team with clear roles, practical training and hands on support. Every person becomes more capable, confident and ready to take ownership.

**Running totals:**
- **Must haves:** about $6,800 a month.
- **Adding the nice to haves:** about $15,000 a month.
- **Adding the rare to haves:** about $25,500 a month.

**The uphill climb of hiring it yourself, even if the budget is there:**
1. **They don't know neurofeedback.** You'd have to teach every one of them what it is, who it helps and how to talk about it, before they could help you. This is the biggest one.
2. **You're one of many clients.** Their attention is split across dozens of businesses.
3. **They don't talk to each other.** Your ads person, your editor and your answering service work separately, so you end up connecting them.
4. **You become the manager.** Hiring, onboarding, reviewing work and following up all land on you.

**And even then, you still wouldn't have a weekly seat with BrainCore's own team.**
- **Who they are:** BrainCore's leadership team, Russell, Ken and Guy.
- **Content:** they promote and shoot standout content, shared across the country to answer the big questions families are asking.
- **The precision teams:** they drive these. They spend time with the Problem Solvers spotting where neurofeedback-specific solutions should roll out, then have advanced conversations with providers.

No other team has this much support around it, and there's no learning curve.

## 8. The investment, and why it's priced this way

**1. Why BrainCore is doing this.** BrainCore's 24 month goal is to make neurofeedback something every family understands. It built this program with Emil and the ThankYuu team, piece by piece, to bring every BrainCore provider through it. The whole point is for the 60 and BrainCore to grow in unison.

**2. What BrainCore invests in each practice.** $4,000 a month for every one of the 60, for 12 months. That's $48,000 per practice over the year. It goes straight into the practice's team, and it isn't paid to the practice or billed to it.

**3. What's left for the practice.** $2,000 a month, ad spend included. That's the practice's share of what it takes to run its team, modeled out for all 12 months: who needs to be there, what it takes and how the support works.

**4. Even then, it's deeply discounted.** Hiring this team alone would cost about $25,500 a month. One large team built for 60 practices, with combined buying power and network effects, costs far less per practice than any single practice could build alone.

**What it means in practice:** about $25,500 a month of expertise, applied to the practice, for $2,000. BrainCore puts in the giant share. **Revenue illustration, not profit break even.** The table below divides the $6,000 quarterly contribution by one month's revenue from each additional client. It assumes that revenue is collected within the quarter. It does not subtract the cost of delivering care, extra staffing or other practice expenses. True break even depends on contribution after those costs and on payment timing. Use your own figures.

| Illustrative revenue collected per additional client | Additional clients producing $6,000 in revenue |
| --- | --- |
| $750 | about 8 |
| $1,000 | about 6 |
| $1,500 | about 4 |
| $2,000 | about 3 |
| $3,000 | about 2 |

For example, three additional clients at $2,000 collected from each produce $6,000 in revenue before delivery costs. That does not by itself establish profitability. Posting volume does not establish a predictable number of clients.

**What will be working for the practice by day 90:**
- about 180 posts across five platforms
- a complete Google profile
- replies within minutes
- review requests going out
- ads running, with ad spend included
- BrainCore's national push behind the local work

These are intended milestones, not guaranteed inquiry or revenue outcomes. The research references below describe broader marketing patterns, not proof that this program will deliver a particular result for a practice.

**How billing works.** You pay a quarter at a time: $6,000 every 90 days. That's the $2,000 a month, ad spend included, billed at the start of each quarter, and four quarters make the 12 months.

**Why it's quarterly.** This comes from what ThankYuu has learned building its own companies and investing in other founders. Consistency is the hardest thing for any business to do well. The founders who grow are the ones who give the work a full 90 days before judging it, because 30 days isn't long enough for it to take root. So every practice starts the way ThankYuu starts its own companies, with a full quarter and both sides committed. The team behind the 60 is a dozen plus people with no other clients this year. The quarterly commitment is what lets that whole team be put in place. There's no promise of overnight results.

**Participation is required.** The owner's part is small:
- a few short videos a week
- approving posts and replies
- the 20 minute Monday Kickoff
- a weekly one on one

The point of contact guides each piece. With only 60 places, each one has to be active. If a practice stops taking part, the team talks it through first. If it still doesn't work out, that place goes to a practice ready to use it. It's a partnership with all of the fellow BrainCore providers in the 60, and everyone owes it to each other to be excellent.

## 9. How the year runs

### The first 30 days: the Practice Deep Dive (the team becomes part of yours)

- **January 11:** the Founding 60 Kickoff. You meet your Problem Solver and your peer pod.
- **Listening first.** Your Problem Solver gets to know you, your staff and your community, so you never have to explain it twice.
- **The specialists.** Our team assembles the right specialists for your practice. Every practice gets the core team, plus the specialties your market, goals and way of working actually need.
- **How they work with what you have.** The approach is to tune what's already working before adding anything:
  - You already have things that work well, and the team finds the leverage in them.
  - You already have processes you're comfortable with, and the team fits in around them.
  - Everything added should feel like adding, never subtracting or relearning.

**Yours by day 30:**
- the right specialists, assembled for you
- your practice, understood: where families come from, what helps them say yes, and where the best leverage is
- everything connected: the access and details only you can provide, gathered once
- your first videos shot
- your posting plan, agreed before anything is posted

### Your time each week (planning estimates)

| Period | Your time per week | Our team's time on your practice per week | Notes |
| --- | --- | --- | --- |
| Month 1 | about 5 hours | 10 to 15 hours for every hour of yours (setup month) | Only an hour or two of your time is with the team. The rest is the quick things only you can do at the start: sharing access, approving and recording. |
| Month 2 | about 3 hours | about 15 hours | |
| Month 3 on | about 2 hours | about 15 hours | |

Every hour the owner puts in, the team puts in several more. In month one, it's 10 to 15 hours of team work for every hour of the owner's, because of setup. By month three, it's about 2 hours from the owner and about 15 from the team, every week.

### Posting

1. **The first 40 days:** study and set up. The team agrees with you how it will post on your behalf.
2. **Then:** every day, the team sends you what it will post. You approve it, and short Loom walkthroughs show you where everything goes.
3. **Once the rhythm is there:** the team posts for you every weekday, on every platform you're on or should be on.

**The target:** one post per platform per weekday across five platforms (Instagram, Facebook, TikTok, LinkedIn and Google Business Profile), roughly 100 a month once posting is running, with about 20 of them the owner's own videos. Posting starts around day 40, and the owner's videos start around day 45, at about one each weekday.

| Period | Posts across 5 platforms | Videos of the owner |
| --- | --- | --- |
| Days 1 to 39 | 0 (setup and practice takes) | 0 |
| Days 40 to 90 | about 180 | about 30 |
| Days 91 to 180 | about 320 | about 60 |
| By month six | about 500 | about 90 |

These are planning estimates. Posting runs five days a week.

**Your voice, with a production team behind it.** The owner's job is to say the parts that matter most, the ones the team knows connect with families. A production, content and strategy team builds everything around them: strategy and topics, scripts and talking points, graphic design, images, B-roll, captions and on screen text, editing and sound, covers and thumbnails, and a version for every format and platform. No two of the 60 sound the same, and BrainCore's national content runs alongside.

### Everything the team creates

The team writes a first version of every piece, which lands in the owner's inbox to approve. Then the team publishes it, so the owner never starts from a blank page. That covers:
- images and graphics
- podcast clips from BrainCore's main show
- the owner's own videos
- structured LinkedIn posts
- prepared emails
- review responses
- downloadable guides families can give their own AI about the practice

### Videos

- **You do not have to feel like a video person.** Almost nobody does at first. The team has a method and walks you through it. You get guidance, a finished example and feedback, while the team handles production around your part.
- **What you get for each video:**
  - a topic from the research team
  - a reference video the team has already shot
  - a blueprint: the hook, the question, the answer and one warm next step, in your own words
- **Your part:** each recording takes about 15 minutes, on your phone, in your office, at home, even in your car.
- **Review:** the team reviews each recording within 5 minutes of submission during business hours, and asks for a pickup shot or another take if needed. A typical video uses two easy setups: seated by a window in natural light, and walking toward the camera. After the first 30 days, that's usually less than an hour a week.
- **The team's part:** editing, clean audio, captions, a cover image, a version for every platform, and posting to Instagram, TikTok, YouTube, Facebook, LinkedIn and Google Business Profile, plus feedback on every take.
- **A working example first.** For every video, the team shoots a working version first and sends it to the owner, who watches it, sees where the team adds its part and where the owner adds theirs, then puts it in their own words.
- **Why the team is confident about video.** It has grown a dozen public channels of its own. At one of its companies (with YouTube, TikTok, Instagram and Facebook channels), ad spend went from about $7,500 a month to about $1,000 a month (brand advertising only) after six months of consistent video, with about three hours a week spent on video. The videos also perform far better than the ads did. After three years of running those channels properly, they return about $30,000 to $60,000 a month in combined revenue, so what used to be the company's biggest ad cost is now a profit center. These are that company's own results.
- **The first takes are practice.** The first 45 days include preparation to become more comfortable recording. The first takes are practice and never go out. The owner gets feedback, guidance and a few videos under their belt well before anything launches.
- **No equipment needed.** Your phone is enough.

### Messages and calls

| Period | What happens |
| --- | --- |
| Days 1 to 90 | When a message arrives, a reply is already drafted in your voice. You or your staff approve it and send it. |
| Days 91 to 180 | The team starts answering everyday questions for you, such as scheduling, directions and what a first visit is like. Anything important still comes to you first. |
| Month six on | The team answers dozens of messages a day across every platform, and can answer and route your phone calls, sounding like part of your practice. |

**Every message is ready before the owner sees it.** The team reads every message the moment it lands, so by the time the owner or front desk sees it, a reply is already drafted in the practice's voice.

**A complete communication system, built with the practice's staff.** It covers message templates, call scripts, email sequences, text follow ups, review responses, FAQ answers, front desk guides and after hours replies, all in your voice.

**How replies are written.** Every reply draws on your practice library (an evolving record of your answers, stories and brand from every working session, curated and kept current by the team and shaped by you), plus your FAQ library, your calendar, your services and pricing notes, your voice guide, what you can and can't say, and notes from your team.

**What's handled, and by whom:**

| Category | Examples |
| --- | --- |
| Handled for you | Scheduling, reminders, directions, what to expect |
| Drafted for your OK | Questions about fit, pricing, anything personal |
| Always yours | Anything that needs your judgment |

**Your front desk stays in charge.** They get backup on every message, and they see every draft and reply.

## 10. How it fits different professions

The program works the same way for every BrainCore practice, whatever the profession. It doesn't make profession-specific claims about neurofeedback, because each profession has its own rules about what it can say. The owner sets those guidelines and the team follows them. What changes by profession is the content, the local moments and the referral partners:

| Profession | What the team creates | Communities the team finds and reaches | People the team helps you reach |
| --- | --- | --- | --- |
| Chiropractic | Short videos, educational posts, emails, waiting-room screen content | Local runners and fitness groups, youth sports parents, workplace wellness groups | Personal trainers, massage therapists, local gyms |
| Counseling & therapy | Short videos, educational posts, emails, referral-partner updates | Parent and caregiver groups, local wellness communities, employer wellness programs | Physicians, school counselors, other therapists |
| Pediatric & family | Short videos, parent-friendly posts, parent newsletters, school-season campaigns | Parent groups and PTAs, youth sports families, local family networks | Pediatric offices, teachers and school staff, parent groups |
| Functional & integrative | Short videos, educational carousels, emails, workshop invites | Yoga and fitness communities, health and nutrition groups, local wellness events | Nutritionists, yoga instructors, wellness coaches |
| Recovery | Short videos, hopeful posts, family emails, information-night invites | Family support networks, community and faith groups, local resource networks | Counselors, community organizations, family support groups |
| Speech & behavior | Short videos, parent tip posts, parent newsletters, school-partner updates | Parent support groups, school communities, local family networks | Teachers, pediatric offices, occupational therapists |

The team finds these communities online and puts the practice in front of them by email, calls, video and targeted ads, and it creates content made for each referral group. The team matches the practice's voice, builds its forms and flows, runs its booking and follows its profession's guidelines.

**One conversation can grow and support the whole practice.** Whether neurofeedback is the heart of the practice or one part of the care it offers, the BrainCore 60 supports all of it. A family who comes in for neurofeedback often discovers everything else the practice does. For example, at a chiropractic practice that also offers neurofeedback:
1. A parent asks a question online and gets a warm answer.
2. They come in to talk.
3. Their child starts neurofeedback sessions.
4. The parent books a chiropractic visit, too.
5. The family tells their friends.

## Research behind each step

None of these studies is specific to neurofeedback. Together they support each step of how the program works:

- **Local search:** 76% of people who search for something nearby on their phone visit a related business within a day. *Google, Think with Google, 2015 to 16 data.*
- **Google profile:** people are 2.7 times more likely to consider a business reputable when its Google Business Profile is complete. *Google Business Profile Help.*
- **Reply speed:** companies that replied to an online inquiry within an hour were nearly 7 times as likely to qualify it as those that waited an hour longer, and over 60 times as likely as those that waited a day. *Harvard Business Review, "The Short Life of Online Sales Leads," 2011.*
- **Reviews:** 84% of patients check online reviews before choosing a new provider. *rater8 patient survey.* Other surveys rank insurance and location above reviews as the single most important factor.
- **National plus local:** across about a thousand campaigns studied, the strongest results came from pairing long-term brand building with short-term activation. *Binet and Field, The Long and the Short of It, IPA.*

The organizers say these studies match what their own businesses experience.

## 11. By month six

The organizers describe what should be in place by month six:
- more inquiries, and more of them becoming clients
- a strong local social presence, posting every day, connected to BrainCore's national push
- automation and AI handling the busywork
- best practices, scripts and processes, live and tuned every day
- a lighter plate for the owner

**What a week can look like at month six.** This is how the founders the team works with run their weeks. It's an example of leverage, not a schedule.
- **Monday:** the 20 minute Kickoff with the 60. The week's posts and replies are already lined up for approval.
- **Tuesday:** a few minutes approving drafts. Families who reached out have their answers, and new visits are booked.
- **Wednesday:** a 15 minute recording. The team handles everything after.
- **Thursday:** the one on one with the Problem Solver, covering numbers, what's working and the next move.
- **Friday:** a quick look at the week's results. Next week's plan is ready.

That's about two hours of the owner's week.

**The Lighter-Load List.** It tracks the tasks that move off the owner's plate. Examples:
- calling back every caller
- following up with every lead
- answering DMs
- rescheduling and reminders
- deciding what to post
- writing captions
- editing videos
- managing the Google profile and reviews
- building landing pages
- running ads
- setting up the CRM and phones
- onboarding forms
- getting staff on the same page
- pulling numbers together
- keeping up with what's working elsewhere
- finding and managing vendors

Each practice writes its own list on day one.

**There's no money back guarantee.**

## 12. Questions practices often ask

- **Isn't this just marketing?** It's both. The team has scaled enough businesses to know what happens when marketing works and operations can't keep up: more business comes in, and everything gets harder to run. Lots of businesses never grow because they aren't set up to. So the team builds the operations too, with predictable routines, branded documents and support guides written so anyone on the staff can follow them. That's what makes the practice fertile ground for growth.
- **Is it one person or a whole team?** Both. One person works alongside you and leads the specialists toward your goals every week.
- **Do I manage the specialists?** Your lead coordinates them and takes responsibility for execution. You help set priorities, approve content and keep the decisions that matter.
- **Does my current marketing stop?** No. It keeps running. New ads start once the team has tuned what's already working.
- **Will this bring people to my own location?** That's the design. The country learns about neurofeedback from BrainCore's national strategy, and your local channels point nearby families to your door, under your name.
- **Can my team keep handling our own inquiries?** Yes. Your team stays the voice your clients hear. The program backs them up with drafts, follow up and one shared inbox.
- **What if my staff is already stretched?** The specialists work right alongside your staff.
- **I'm on my own with one front desk person. Who handles the new inquiries?** From day one, a reply is drafted in your voice the moment a message lands, and your front desk person approves and sends it. The team builds the templates, scripts and follow ups with them. From day 91, the team answers everyday questions directly, and by month six it can answer and route calls. The front desk stays in charge, with backup on every message.
- **What if more clients come in than I can see?** That's a business conversation the team plans for well before it happens. In the first 30 to 60 days, the team learns the practice's rhythms and capacity, so it knows the signs to watch for. Ad budgets are dynamic and flex with what the practice can take on, and the Problem Solver plans the next step with the owner, including when to add help.
- **Will a practice near me compete with me?** Every practice has zip code protection by default. BrainCore practices in nearby zip codes actually help each other, because more local reach for neurofeedback lifts everyone.
- **What happens after 12 months?** By month 12, the whole system is built for the practice and its team to run, including a plan for the one or two hires that keep it going at scale. Over the next two years, BrainCore plans to bring every provider through this program, and the 60 go first. The team is also working on ways to keep it going after year one and will share more during the year.
- **Why exactly 60?** Sixty practices moving together form a network. At this size, four things kick in:
  - **The algorithms learn faster.** Sixty practices posting and advertising together show Meta, Google and TikTok what works in weeks.
  - **Combined buying power.** One coordinated ad plan across 60 communities buys more reach for each practice than any one could buy alone.
  - **One message, everywhere.** The same clear story about neurofeedback shows up in 60 communities at once, alongside BrainCore's national strategy.
  - **Network effects.** A win in one practice reaches the other 59 the same week.

  This is bigger than ads. The team has grown businesses on exactly these four forces before, and sixty is the size where all of them kick in at once. That's why the team is built for exactly 60.
- **What if I don't feel like a video person?** Almost nobody does at first. There is a method, and the team walks you through it with topics, a blueprint, finished examples, practice and feedback. You record your part. The team handles production and publishing.

## 13. Still being finalized

These aren't settled in this document. They're good questions for the live Q&A:
- details for practices with multiple locations
- the full agreement terms, including what happens if a practice needs to stop early
- how the included ad spend is split across platforms (it's included in the $2,000, and there's no extra ad budget)

---

*BrainCore + ThankYuu · The BrainCore 60 Growth Partnership · Starts January 11, 2027 · BRAINCORE@thankyuu.com*

## Use this with your own AI

Choose a prompt below, then paste or attach this whole file. On the website, each button copies its prompt and the current master plan together.

### Is this right for me?

```
I'm the owner of an independent BrainCore neurofeedback practice. Help me decide whether this partnership fits. First ask up to six short questions covering my goals, current inquiries and capacity, team, current marketing and systems, available time, and ability to commit the quarterly payment. Wait for my answers. Then explain what I would do and what the team would execute each week. Compare joining with doing it myself, hiring support or keeping things as they are. Treat the hiring comparisons as estimates. Explain the strongest benefits, genuine tradeoffs and unresolved questions for my practice.

Use the plan and my answers as your sources. Treat the plan as the organizers' description of the offer, and distinguish commitments, estimates, examples and unknowns. Weigh both sides fairly. Do not invent terms or promise results. BrainCore's $48,000 funds the team over 12 months, not a cash payment to me. My contribution is $24,000 over the year, paid as four $6,000 quarters, with ad spend included. I keep my vision and key decisions, while the team coordinates and executes the work. List missing facts as questions for the live Q&A on Friday, December 11, 2026 at 1:00 p.m. Eastern. Do not give medical, legal or regulatory advice.
```

### Explain it like I'm five.

```
Explain this partnership in plain, simple words. Cover what we are trying to accomplish, what I control, what the team builds and runs, what I still need to do, how the first 90 days work, and what each side pays. Keep the first answer short. Ask what I want explained next.

Use the plan and my answers as your sources. Treat the plan as the organizers' description of the offer, and distinguish commitments, estimates, examples and unknowns. Weigh both sides fairly. Do not invent terms or promise results. BrainCore's $48,000 funds the team over 12 months, not a cash payment to me. My contribution is $24,000 over the year, paid as four $6,000 quarters, with ad spend included. I keep my vision and key decisions, while the team coordinates and executes the work. List missing facts as questions for the live Q&A on Friday, December 11, 2026 at 1:00 p.m. Eastern. Do not give medical, legal or regulatory advice.
```

### Quiz me.

```
Help me work out whether this partnership fits, one question at a time. Ask about my goals, capacity, staff, current workload, comfort with recording guided videos, time for approvals, budget and readiness to participate. Wait after each question. After eight answers, explain where it fits, where it may not, and what I still need answered. Do not score me against invented eligibility rules.

Use the plan and my answers as your sources. Treat the plan as the organizers' description of the offer, and distinguish commitments, estimates, examples and unknowns. Weigh both sides fairly. Do not invent terms or promise results. BrainCore's $48,000 funds the team over 12 months, not a cash payment to me. My contribution is $24,000 over the year, paid as four $6,000 quarters, with ad spend included. I keep my vision and key decisions, while the team coordinates and executes the work. List missing facts as questions for the live Q&A on Friday, December 11, 2026 at 1:00 p.m. Eastern. Do not give medical, legal or regulatory advice.
```

### Run the numbers.

```
Help me model the partnership for my practice. First ask what I collect from an additional client during a quarter, when payments arrive, the variable cost of serving that client, available capacity, current client volume and any extra staffing costs. Wait for my answers. Show the $6,000 quarterly and $24,000 annual contribution. Calculate revenue coverage separately from profit break even, using contribution after delivery costs. Build low, middle and high scenarios from my inputs. If a needed number is missing, ask or label an illustrative assumption. Do not treat post counts as a forecast of clients, hiring comparisons as cash savings, or BrainCore's contribution as cash I receive.

Use the plan and my answers as your sources. Treat the plan as the organizers' description of the offer, and distinguish commitments, estimates, examples and unknowns. Weigh both sides fairly. Do not invent terms or promise results. BrainCore's $48,000 funds the team over 12 months, not a cash payment to me. My contribution is $24,000 over the year, paid as four $6,000 quarters, with ad spend included. I keep my vision and key decisions, while the team coordinates and executes the work. List missing facts as questions for the live Q&A on Friday, December 11, 2026 at 1:00 p.m. Eastern. Do not give medical, legal or regulatory advice.
```

### Make the case against it.

```
Give me the strongest honest reasons this partnership might not fit. Consider cost, time, participation, capacity, execution dependencies, the planned rollout and what remains unsettled after year one. Check each concern against the plan without dismissing it just because the plan makes a promise. Separate confirmed terms from questions the organizers need to answer. Ask about my practice where that would change the conclusion.

Use the plan and my answers as your sources. Treat the plan as the organizers' description of the offer, and distinguish commitments, estimates, examples and unknowns. Weigh both sides fairly. Do not invent terms or promise results. BrainCore's $48,000 funds the team over 12 months, not a cash payment to me. My contribution is $24,000 over the year, paid as four $6,000 quarters, with ad spend included. I keep my vision and key decisions, while the team coordinates and executes the work. List missing facts as questions for the live Q&A on Friday, December 11, 2026 at 1:00 p.m. Eastern. Do not give medical, legal or regulatory advice.
```

### Prep me for the Q&A.

```
Help me prepare for the live Q&A on Friday, December 11, 2026 at 1:00 p.m. Eastern. Ask me three short questions about my goals, constraints and biggest concern, then wait. Give me the ten most useful questions to ask, ranked for my practice. Briefly explain why each matters, and distinguish questions already answered in the plan from details still needing confirmation.

Use the plan and my answers as your sources. Treat the plan as the organizers' description of the offer, and distinguish commitments, estimates, examples and unknowns. Weigh both sides fairly. Do not invent terms or promise results. BrainCore's $48,000 funds the team over 12 months, not a cash payment to me. My contribution is $24,000 over the year, paid as four $6,000 quarters, with ad spend included. I keep my vision and key decisions, while the team coordinates and executes the work. List missing facts as questions for the live Q&A on Friday, December 11, 2026 at 1:00 p.m. Eastern. Do not give medical, legal or regulatory advice.
```